When aliens try to learn about Earthlings by looking at facebook, they will think we are all ecstatically happy and that we compulsively “like” just about everything we encounter. Even our status updates about life, love, politics and the world around us are delivered at a rhythmic pace that might almost resemble a frenzied heartbeat. Multitudes of saccharin comments accumulate like deep breathing methods, but they can’t tame the palpitations that fuel our compulsion to remain engaged in this kind of super-charged, yet ultimately empty communication.
At the end of the day, I am the first to admit that I enjoy facebook. I appreciate all that it has to offer, especially when it comes to staying in touch with friends and associates in the arts and of course family. For the most part, I use it solely as a networking tool and it’s negative aspects are easily kept at bay. You can specify a certain audience for each bit of content you put out there, so you don’t have to worry about offending your boss or your grandmother. Since my expectations about the level of meaningful interaction within social media in general are low, I’m rarely overly disappointed with my experience using it.
With all of that said, I also think it’s important to look at the big picture where these kinds of phenomena in our lives are concerned. There are endless contributing factors to how we got here. Facebook itself has contributed greatly to the recent rise in popularity of internet memes who’s culture jamming effects are reminiscent of the impact the Situationist International’s slogans had on daily life, mostly in Europe in the 1950s and 60s. As part of a specific agenda associated with opposing capitalism, the SI’s slogans were a big part of the 1968 uprisings in Paris. The slogans became a part of daily life in the form of graffiti when quotations from two situationist books, The Society of the Spectacle (1967) by Guy Debord and On the Poverty of Student Life (1966) by Mustapha Khayati, were written on the sides of buildings and subway walls of Paris.
Many of the SI slogans could easily be internet memes of today:
Actual Graffiti Found on Paris’ Walls in May, 1968
Don’t beg for the right to live — take it.
Those who make revolutions half way only dig their own graves.
No replastering, the structure is rotten.
The passion of destruction is a creative joy.
Conservatism is a synonym for rottenness and ugliness.
Those who lack imagination cannot imagine what is lacking.
Unbutton your mind as often as your fly.
Professors, you make us grow old.
Terminate the university
The bourgeoisie has no other pleasure than to degrade all pleasures.
Below is a gallery of images I pulled randomly from Google Images with the search query “Situationist Slogans” typed in.